Ashar Waheed

Shapingideasvisuallyacrossformats& space

Creative direction and visual leadership for film, events, exhibitions, and communication projects.

Line drawing of Ashar Waheed in profile, wearing orange glasses

Film & video

173 commercials, 21 documentaries, 18 TV dramas and 6 films.

Writing, directing and editing for screen since my first TV short in 2000.

Coming soon

Baladhu

A film by Ashar Waheed.

Film crew with a camera crane at sunset on the set of Haadharu
On the set of HaadharuFeature film for the MNDF, from Binma Ibrahim Waheed's script, inspired by a real incident.

More credits

shorts, documentaries, music videos

Shorts and series

  • Emburi Aadheveyne4 min

    Ministry of Home Affairs, World Non-Violence Day. Rehabilitation and community acceptance.

  • Vaarisun4 min

    An aged father faces the return of old enmities after a death in the family.

  • Lahgandu40 min

    The scars drug addiction leaves on children and families.

  • Dhandifan DhathuruMiniseries

    Period drama of families stranded on an uninhabited island.

Documentaries

  • DhonbandarainDocudrama, 2021

    Ministry of Home Affairs with MNDF and the Ministry of Arts and Culture, for Huravee Dhuvas.

  • Maldives2021

    The nation's history and culture, premiered on Independence Day 2021.

  • Cpl. Hussain AdamShort doc

    The soldier who fell on 3 November 1988.

  • E905 Sea AmbulanceMNDF Coastguard

    The sea ambulance crew at work in rough weather.

Music video and animation

  • Magey Lobuvethi GeMusic video

    Ministry of Gender campaign against domestic violence.

  • MNDF national day songsMusic videos

    Reethi Dhivehiraaje, Anhen Sifain, Kandumathee Gaaidhun, Labbaika, Emmeney.

  • Bubble BaoUNICEF

    Animated handwashing spot for children.

  • Work HoursAnimation

    Working women and the double shift at office and home.

Brand & campaign

Identities, campaigns, packaging, billboards and websites.

Each one built around the client's own voice, in print and on screen.

Latest logos

tap any mark to see it larger

Events & Exhibitions

Ceremonies, launches, conferences, shows and exhibitions.

As events consultant at the Ministry of Arts, Heritage and Culture and as an independent director, I design and direct events from the idea to the live moment.

Stage with moving-head lights and an LED screen showing the MNDF 127th Anniversary Show logo, audience in the foreground
MNDF 127th Anniversary ShowStage, light and screen working as one picture.

What I do for each event

from first idea to show day

National ceremonies and celebrations

Independence Day, anniversaries and official commemorations, where a large audience needs one clear story.

  • Concept, theme and narrative
  • Script and minute-by-minute show flow
  • Stage, lighting and LED screen content
  • Rehearsals and live direction on the night

Launches and campaign events

Brand, league and public campaign launches that have to look and feel like the identity behind them.

  • Event concept and key visual
  • Invitations, backdrops and on-screen graphics
  • Programme, MC script and reveal moments
  • Coordination with organisers and suppliers

Conferences and official functions

Ministries, institutions and corporate gatherings that need to run on time and look consistent.

  • Event identity, signage and stage branding
  • Presentation and screen design
  • Run-of-show and session timing
  • Opening films and visual content

Anniversary and stage shows

Shows built around music, performers and screens, like the MNDF 127th Anniversary Show above.

  • Show concept and running order
  • LED and screen visuals
  • Lighting looks and stage layout
  • Performance and band programme

Exhibitions and installations

Cultural and historical stories turned into spaces people walk through.

  • Storyline and visitor route
  • Display, panel and graphic design
  • 3D previews before anything is built
  • Multimedia and film for the space

How an event comes together

  1. BriefPurpose, audience, venue, budget and date.
  2. ConceptTheme, story and the key moments of the night.
  3. Previsualisation3D stage and space renders so everyone sees it before it is built.
  4. ProductionContent, graphics, films, set, light and sound with the team.
  5. Show dayRehearsal, cueing and live direction until the last guest leaves.

Event and exhibition projects

More event and exhibition projects are being added.

Planning an event? Get in touch on the About page.

Stage & Musicals

16 stage shows and musicals, many of them for Independence Day.

Large casts, live drums, shadow play and silent drill, staged with the MNDF and schools.

Also staged: Odi (Independence Day 2004), a shipwreck that opens the tale of islanders fighting for sovereignty, and Minivan Vaguthu (Independence Day 2019), a silent drill showcase of the final hours before independence.

Creative direction

Leading the idea, the look and the story from concept to delivery.

Concept development, visual direction and 3D visualisation, so clients can see a project before it is built.

Concept art and 3D

resorts, islands, buildings, interiors

Cafe concept

The look, feel and signature details of a cafe designed around one client's brief.

RYC Club Island

Developed for Mr. Abdulla Nashid around his vision of club islands for yacht owners.

Toolkit

Blender, Cinema 4D, SketchUp, Twinmotion, Keynote, Adobe Creative Suite

ashar.ai

New tools, same direction.

AI-assisted films and videos, web apps and games, and Dhivehi fonts. Authorship and final decisions stay human-led.

AI-assisted work

films, music videos and visuals

Web apps & games

tools and play for the browser
Releasing 12 November
Game

Dhonbandarain: The Game

A browser fighting game set in Malé in 1752, with an original Dhivehi storyline.

Colour-coded seating map from the Raajje Islamvi Dhuvas 1448 seating and usher guide
Web app

Raajje Islamvi Dhuvas 1448 Seating Guide

Seating and usher guide for the official jalsa, with a colour-coded seat map.

Dhivehi fonts

type for Thaana

Dhivehi fonts are being added.

About

Experience informs the work. Intent shapes the outcome.

I started in the late 1990s with hands-on making, learning how images, movement and story shape what people see and feel. My first TV short came out in 2000.

Film and performance grew into a wider practice: cinema, exhibitions, live events, campaigns and spatial design. That growth was never a plan. As projects became more complex, thinking beyond one medium became necessary.

I have directed work for national events, public institutions, brands and cultural projects, often at scale and under real constraints. It taught me to balance ambition with structure.

Today AI tools are part of my process for ideation, pre-visualisation and prototyping. They add speed. Authorship and direction stay with me.

173TV commercials
21Documentaries
18TV dramas
16Stage shows and musicals
6Feature and short films
26+Years directing, since 2000
20,340Coffee cups along the way, at 3 a day, and counting

Milestones

  1. 2000

    First TV short.

  2. 2001

    Assistant to Munko on the Independence Day show Dhonbandaarainge Jihaad.

  3. 2002

    The Book, a giant pop-up book on stage for Independence Day.

  4. 2007

    Drum Show with more than 150 drummers.

  5. 2012

    Boduthakurufaanu, Independence Day musical drama.

  6. 2019

    Minivan Vaguthu, a silent drill showcase.

  7. 2021

    Dhonbandarain docudrama and the documentary Maldives.

  8. 2023

    Feature film Zoya and the musical Kalhuthukalaa with more than 100 MNDF performers.

  9. 2025

    AI-assisted films: Maldives Independence, a Dhivehi music video and Women's Stories.

What I do

    Services

    Film and production

    • Scriptwriting and 3D storyboarding
    • Directing
    • Editing and post-production
    • TV commercials, documentaries and corporate video
    • Music videos
    • Motion graphics and animation

    Design

    • Branding and identity
    • Print and marketing design
    • Advertising and billboards
    • Web, UI and UX design
    • Packaging and product design
    • Social media and presentations
    • Infographics
    • Photography and retouching
    • Illustration and cartooning
    • AI image generation

    Concept and 3D

    • Concept art
    • 3D architectural visualisation
    • Product mock-ups
    • Project-specific art

    Events and consulting

    • Event consulting and management
    • Stage shows and ceremonies
    • Content development for stage and TV
    • Business consultancy
    • Marketing and campaigns

    Trusted by

    Business interests

    Marine servicesSingapore
    PR companySingapore
    Social media companyDubai
    Social media marketing
    Online business news
    Learning platform
    Cleaning company

    Have a story that needs a shape?

    Let's make it.

    Email
    Phone and WhatsApp+960 778 2874